Legal
How we collect, use, store and protect the personal information of the dentists and practices we work with.
Last updated: 19 July 2026
Overview
Prime Lab Dental Studios ("we", "us", "our") is a dental laboratory based in West Leederville, WA. We provide restorations and related laboratory services to dentists and dental practices.
We respect your privacy and are committed to handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This policy explains what information we collect, how we use and protect it, and how you can access or correct it. By using our website or submitting a case to us, you agree to the handling of your information as described here.
Information we collect
The personal information we collect is generally the information a dentist or practice provides so we can complete laboratory work and stay in touch. This typically includes:
- Your name, role and dental practice name
- Contact details such as phone number, email address and practice address
- Case and prescription details you send with a submission, including scans, impressions and clinical notes
- Records of our correspondence and the work we have completed for you
- Website usage information collected automatically when you visit our site
We do not intentionally collect more information than we need to provide our services and communicate with you.
How we collect information
We collect most information directly from you, when you complete a form on our website, submit a case, or contact us by phone or email.
We may also receive information through your intraoral scanner platform or laboratory portal when you send us a digital case.
When you use our website, some information (such as your device type, pages visited and general location) is collected automatically through cookies and analytics tools.
How we use your information
We use personal information to run the laboratory and support the dentists we work with. Specifically, we use it to:
- Produce, quality-check and dispatch your cases
- Confirm cases and communicate with you about work in progress
- Provide quotes, invoices and support
- Keep accurate records of the work we have completed
- Improve our services, workflow and website
- Meet our legal, regulatory and record-keeping obligations
Case and patient information
Cases you send us may include clinical information that relates to your patients. We treat this information as confidential and use it only to complete the laboratory work you have requested.
As the treating practice, you are responsible for obtaining any patient consent required to share this information with a laboratory.
We do not contact your patients directly and we do not use case information for marketing.
When we disclose information
We do not sell your personal information. We only disclose it where it is necessary to provide our services or where we are required to by law. This may include:
- Couriers and delivery providers used to dispatch your cases
- IT, hosting, email and software providers that support our operations
- Professional advisers such as accountants and lawyers
- Government agencies or regulators where required by law
We take reasonable steps to ensure any third party that handles your information is bound to protect it.
Storing and protecting your information
We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification and disclosure.
This includes physical, electronic and procedural safeguards appropriate to the sensitivity of the information we hold.
We retain information only for as long as it is needed for the purposes described in this policy, or as required by law, after which it is securely destroyed or de-identified.
Overseas disclosure
Some of the service providers we use, such as hosting and analytics providers, may store data on servers located outside Australia.
Where this occurs, we take reasonable steps to ensure your information continues to be handled consistently with the Australian Privacy Principles.
Accessing and correcting your information
You can request access to the personal information we hold about you, or ask us to correct it if it is inaccurate, out of date or incomplete.
To make a request, contact us at quality@primelab.com.au. We will respond within a reasonable period and may need to verify your identity first.
Complaints
If you have a concern about how we have handled your personal information, please contact us at quality@primelab.com.au and we will work with you to resolve it.
If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
Changes to this policy
We may update this policy from time to time to reflect changes in our practices or legal obligations.
The current version will always be available on this page, with the date it was last updated shown below the title.
Contact us
If you have any questions about this policy or how we handle your information, please get in touch:
- Prime Lab Dental Studios
- 6/10 McCourt Street, West Leederville WA 6007
- Phone: 0477 588 305
- Email: quality@primelab.com.au
